Mobile-first efforts creating opportunities

Foreign marketing, analytics companies are looking to meet strong data tracking demand as Chinese firms expand overseas

China is gearing up to be one of the few truly mobile-first economies in the world, which is spurring foreign mobile marketing and analytics companies like AppsFlyer to target opportunities in the country.

Oren Kaniel, CEO and co-founder of AppsFlyer, said that in China, the firm's development is "much faster than they can grow the team".