More than the 'mall of the world'

Yiwu is known as an epicenter of commodity retail. But a growing number of visitors are discovering that the countryside surrounding the city offers other allures, Xu Lin reports.

Visitors to the hinterlands surrounding the world's largest small commodity wholesale hub in Zhejiang province will discover there's much more to the city than just a shopping paradise.

Yiwu city's government has continued to develop tourism in the countryside as part of its rural-revitalization strategy and has consequently designed 10 themed itineraries. It has encouraged its eight State-owned enterprises to invest capital and human resources in such relevant areas as infrastructure construction.