Germany promotes itself as a shopping destination

While Germany is famous for its automobiles, soccer and beer, the country is doing its utmost to appeal to Chinese travelers as a destination for shopping.

The German National Tourist Board and Chinese mobile payment giant Alipay recently teamed up to hold the first German Shopping Festival to attract Chinese tourists to Germany to shop.

Using Alipay's app, shoppers who travel to Germany can browse different stores from a city map, read shopping tips in Chinese, receive electronic discount coupons and join in a lucky draw for exemption from payment of one's bill.