Hyper-casual games a hit with Chinese gamers

The popularity of hyper-casual games has been rapidly growing over the past few years and the players of such games have not been hesitating to spend on in-app purchases, according to Christopher Farm, CEO of data provider Tenjin.

Farm was speaking at a hyper-casual game seminar held by advertising platform Mintegral and marketing media Morketing on Aug 1. Hyper-casual games refer to those that have simple mechanics and offer instant gameplay.

Dai Bin, the Greater China head of data analytics provider App Appie, points out that China is one of the world's largest markets for hyper-casual games. However, there is room for growth as the number of monthly active users in China still pales in comparison to the United States.