Savvy customers focus on quality, safety and efficacy
Anyone interested in skin care, who enjoys a facial and follows the latest skin care trends has heard of hyaluronic acid.
Chinese consumers love hyaluronic acid products, and this is reflected in their shopping carts. On the June 18 online discount day, one of China's biggest shopping festivals led by Taobao, German beauty brand Balea saw sales of its beauty treatment capsules with hyaluronic acid hit 120,000 during the first hour.
L'Oreal, one of the world's most renowned beauty brands, also saw an impressive performance of its hyaluronic acid products during June 18. Sales of its eye cream with a high concentration of hyaluronic acid surpassed 200 million yuan ($29 million), and its hyaluronic acid facial mask topped the bestseller chart of the online platform Tmall in the mask category.
