ChinaJoy gaming expo attracts foreign players

While a growing number of overseas game industry leaders are reaching into the Chinese market, more Chinese game developers and publishers are looking beyond the domestic market to a bigger arena.

The increasing interest of international game companies in the Chinese market can be seen in their presence at the 17th China Digital Entertainment Expo and Conference, better known as ChinaJoy. The four-day gaming pageant, which started on Friday, has attracted more than 300 leading game and digital entertainment companies from home and abroad. Major overseas players such as Intel, Qualcomm and Blizzard showcased their latest products and technologies to improve players' experience.

Japanese game giant Nintendo made its debut at the expo this year, teaming up with Chinese game juggernaut Tencent Holdings Ltd. The two companies announced at a news conference on Friday plans to introduce Nintendo's game console Switch and related games to Chinese users.