THEME'S A REAL SCREAM

Fun-filled leisure biz booms in China as foreign, domestic labels vie for big money and market share

Theme parks, several research houses aver, is the next big chapter in China's ongoing consumption upgrade saga, after the surge in outbound tourism flights and a spike in cinema screens.

The Themed Entertainment Association, a tourism and entertainment trade group, projects China to be home to the world's largest theme park facilities by 2020.