Content-rich films can revive film industry

Editor's Note: Box office collections fell 2.3 percent year-on-year to 31.2 billion yuan ($4.53 billion) in the first half of this year. What measures should the film industry take to revive its fortunes? Two experts share their views on the issue with China Daily's Yao Yuxin. Excerpts follow:

Good movies can increase footfalls in cinemas

It's typical of the first half year in China's film industry for blockbusters to contribute most to box office profits. Chinese science fiction film Wandering Earth and Marvel's Avengers: Endgame together accounted for about 30 percent of first-half revenues at the box office, while 77 films earned less than 1 million yuan each.