Cinema's summer love story
By Xu Fan | China Daily | Updated: 2019-07-18 07:26
The sunny weather is heating up China's cool first-half box-office returns as out-of-school students flock to theaters, Xu Fan reports.
For three consecutive weeks since the start of summer vacation, China's weekly box-office revenue has surpassed 1 billion yuan ($145.3 million), boosting the morale of struggling domestic filmmakers after a first-half slowdown.
With some Chinese schools closing for the summer break in late June, the first shots in the "battle" to get youngsters into theater seats were fired early.
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