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Ice cream truck asks influencers to pay double

A Los Angeles ice cream truck has become an international sensation after it refused to give away free cones to influencers on social media and pledged to charge them double the price instead. Joe Nicchi, the owner of the ice cream truck, quickly went viral after he posted a picture of himself holding up a sign in his truck that read "Influencers pay double." In the last two to three years, Nicchi has received multiple requests every week from influencers who wanted a free $4 ice cream cone in exchange for "exposure". After receiving a request from influencers to host a 300-person party for free, Nicchi decided he'd had enough and made the sign.

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