Getting a professional makeover on the go

Plus Beauty makeup booths have been sprouting up across Shanghai's downtown malls over the past year, providing customers with personalized services for between 100 and 250 yuan ($14.6-36.4).

Measuring about 4 square meters, these booths are stocked with products such as Lancome foundation, Givenchy eye shadow and Armani lipstick. Each makeup session lasts about an hour.

"Putting on makeup on every morning before leaving home has yet to become a routine for the majority of Chinese women. For many, they only get their hair and makeup done to perfection on one day in life - their wedding day," says Fu Jiaying, the founder of Plus Beauty, who says these beauty booths are part of the makeup-sharing economy.