On chinadaily.com.cn

Biz: iQiyi reaches 100 million threshold

Online streaming media platform iQiyi had 100 million paid subscribers by last week, said Yang Xianghua, president of the platform's Membership and Overseas Business Group. Yang attributed the achievement to online drama series and reality shows. In China, where users of online broadcast platforms used to enjoy free content, iQiyi launched its paid content format in 2011. The market went through a few years of lukewarm response until 2015 when thriller drama The Lost Tomb went online via iQiyi.

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