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EU court declares Adidas trademark invalid

The European Union's second-highest court ruled on Wednesday that the three-stripe trademark of Adidas was invalid as a trademark because it lacks a distinctive character. The general court of the European Union upheld a decision of the European Intellectual Property Office in 2016 to annul a previous decision accepting the mark. The German sporting goods company registered the trademark in 2014 for clothing, footwear and headgear.

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