New era, festivals and a touch of magic give readers stories to savor

The 29th National Book Expo will be held in Xi'an, Shaanxi province, from July 27 to 30. More than 1,000 publishing-related organizations from 30 provincial administrations, and representatives from countries involved in the Belt and Road Initiative will attend the event, which is estimated to attract 30,000 visitors.

The expo will feature books that celebrate and mark the 70th anniversary of the founding of the People's Republic of China. Digital publishing, technology, IP-centered publishing, and the heritage of the Silk Road will be topics of discussion.

One trend in the publishing industry, according to organizers, is that publishers are eyeing the young reader market, aiming at helping people from younger generations to savor the fun of reading.