Mainland apps taste success overseas

Chinese apps are tasting success in emerging markets globally as leading domestic internet firms are expanding their footprint overseas, with a particular focus on economies participating in the Belt and Road Initiative.

Chinese mobile app publishers have gained momentum in Asian economies with user bases expanding significantly in areas like e-commerce, social media and entertainment, according to mobile analytics company App Annie.

BRI countries and regions accounted for 64 percent of downloads of Chinese apps outside China last year, up 58 percent.