Literature fest sparks rural reboot

An event set up by film director Jia Zhangke featuring leading proponents of a school of writing from Shanxi aims to place the province on China's literary map, Fang Aiqing and Sun Ruisheng report.

Jiajiazhuang village in Fenyang, Shanxi province, sits around 600 kilometers southwest of Beijing.

Once known for its collective economy that helped draw its population out of poverty, it has now gained another label thanks to film director Jia Zhangke, who was born in downtown Fenyang in 1970, just a short distance from the village.