Creative industry gets innovative at exhibition

Latest technology being utilized to help Chinese enterprises enter global markets

Beijing is showcasing its most recent achievements in the cultural and creative industry to a global audience at the ongoing China International Fair for Trade in Services, running from Tuesday to Saturday.

A culture and creative industry exhibition is being held at the event to promote the innovation and achievements being made in the industry, as well as how technology can be used to foster high-quality development. It is organized by the State-owned Cultural Assets Supervision and Administration Office of the Beijing government.

At the exhibition, 17 domestic enterprises specializing in the cultural and creative industry have pooled their talents to create a truly unique atmosphere and experience. The exhibits utilize augmented reality, virtual reality and artificial intelligence.

The technologies are used to demonstrate China's policies in the culture and creative industry, for interactive exhibits and experience areas, and to display companies' latest projects and collaborations.

According to the event organizers, enterprises in the cultural and creative industry in China are making use of these cutting-edge technologies to create more innovative products. For example, Banyuetan, one of Xinhua News Agency's most popular magazines, has set up an online learning station. It applies AI to create an immersive environment for visitors and provide content more suited to them.

Attendees will be amazed by our calligraphy writing desk at our booth, according to technology company Hua Wen E-font.

It may look simple, but the desk utilizes AI to change people's handwriting into that of famous calligraphers, imitate their style and even provide assessments of style and quality online, the company said.

Other highlights are 3D viewing and AR/VR experience areas set up by the Center of Oriental Chinese Cultural Heritage Protection. The technologies allow visitors to access a digital world of intangible heritage and explore centuries of Chinese culture.

Many of the exhibitors have already had an impact on the international stage in promoting China's cultural and creative industry.

Wang Libin, chairwoman of Beijing HuaYun-ShangDe International Cultural Exchange, said: "We host the Golden Tree International Film Festival every autumn in Frankfurt, Germany.

It is an international festival for documentary films and about 120 countries have taken part in the annual event."

Wang's company has been producing documentaries on Chinese culture and broadcasting them in Germany for the past nine years.

"There is a cultural gap between the East and the West. But if we can tell China's stories well in an entertaining and informative way, and use the latest technologies available to us, we can eventually close the gap."

yinruowei@chinadaily.com.cn

(China Daily 05/30/2019 page12)