Homemakers set to exploit opportunities in O2O era

E-platforms streamline domestic help services, attract investments, create jobs, foster economic stability

Demand for homemaking services among Chinese families is surging in China, promising to spawn an online-to-offline, or O2O, market worth more than 200 billion yuan ($29 billion) in annual sales revenue, insiders said.

Trained domestic helps, nannies and nurses for the elderly are in great demand as millions of middle-income families, flush with rising disposable incomes and coping with hectic lifestyles, are seeking to restore order to their lives.