Personal consumption market to see rapid growth in next decade

A strong desire to consume high-quality products and try new experiences has bolstered the country's retail and consumption sector and encouraged companies to innovate and boost their marketing efforts.

A report entitled "Keeping Up with Chinese Speed" by Bain & Company, a global consultancy, said China will remain a top consumption market in the next decade.

"In the next 10 years, China will remain one of the most promising consumption markets in the world," the report said. "For those who missed the chance to get into (the) Chinese market, the flexible Chinese market still has a lot (of) opportunities to offer."