E-commerce sector gets holiday bounce

China's burgeoning e-commerce sector received a "fresh" boost from the longer-than-usual May Day holidays, with millennials and high-quality brands being the growth boosters.

Data from leading online food delivery platform Eleme showed that food orders by people born after 1995 rose by 112.4 percent during the holidays, compared with the same period a year ago.

The group also made up for over one-third of the total tourism consumption during the holidays in Fliggy, the online tourism platform of e-commerce giant Alibaba Group. Purchase of tourism products on Fliggy by people born after 2000 rose 500 percent on an annualized basis, it said.