Set to make a splash

While still in its infancy, China's cruise market is set to swell over the next decade thanks to a surge in demand and a springboard of favorable policies, Yang Feiyue reports.

The potential for market growth and ongoing government support are putting a rosy complexion on the Chinese cruise market, as bookings with surge ahead of the May Day holiday.

The most popular trips last for five or six days and family bookings are a major market force, says Ctrip's Liu Xiaolyu, a senior executive for the online travel agency's cruise operations.