Brand Bollywood looks east

Shah Rukh Khan, one of the world's biggest movie stars, finally turns his attention to China. Satarupa Bhattacharjya and Xu Fan report.

On his first visit to China last week, Indian superstar Shah Rukh Khan was greeted by fans at a Beijing airport with squeals of excitement.

Khan, 53, has been described as the biggest movie star globally in Western media that cited audience numbers and income. He has ruled Bollywood for nearly 30 years. But in China many theatergoers are not familiar with his work.