Lexus chooses Shanghai for latest product debut after making strides in Chinese market
By Cao Yingying | China Daily | Updated: 2019-04-24 07:03
Lexus, Toyota's premium brand, unveiled the flagship luxury MPV LM at the Shanghai auto show. The new vehicle was regarded for its combination of traditional oriental elements and modern technology to provide diverse luxurious travel experiences for customers.
The world premiere of LM showcases the importance of Chinese market to Lexus's global strategy, the company said.
"As lifestyle tastes and preferences continue to change in China's rapidly growing market, luxury consumers who view their vehicles as more than a means of transportation have expressed a strong demand for a vehicle that offer spacious, upscale, first-class comfort in a sophisticated style," said Yoshihiro Sawa, president of Lexus International.
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