Disney's movie magic a model for China's content creators

At 9 am on April 20, I was in a line of at least 50 people, slouching against the bar separating me from the entrance to Uniqlo, the streetwear emporium in downtown Shanghai's West Nanjing Road.

Honestly, I cannot even believe I bid my time there on a Saturday morning just for a T-shirt, after online attempts to order one in my size and preferred designs failed at midnight.

The ostensible draw prompting me and my "comrades" to open our wallets was some colorful tops stamped with images of superheroes featured in the Marvel Studios film. In fact, many items were sold out within moments after 11 am, when the store opened its doors.