Amazon to shift focus of its business in China

US-based tech giant Amazon.com Inc plans to shut down its third-party seller services on its Chinese online marketplace in July as it shifts its focus to the more lucrative businesses of cross-border e-commerce, cloud services and e-reader devices in the country.

Starting from July 18, customers logging in to Amazon's Chinese web portal will only see a selection of overseas goods from its global store, rather than products from local third-party sellers.

"We are working closely with our sellers to ensure a smooth transition and will continue to deliver the best customer experience possible. Sellers interested in continuing to sell on Amazon outside of China are able to do so through Amazon Global Selling," Amazon said in a statement.