Changing consumer tastes to shape new products

Dutch dairy producer Royal FrieslandCampina, one of the world's largest dairy companies, said it has been working to understand Chinese consumers' tastes, and is hoping to introduce some healthier processed cheese products to China this year.

Currently, FrieslandCampina sells more than 20 types of cheese in China, but the business scale is relatively small, and it only sells at a few supermarkets and food outlets, the company said.

"We hope to grow our cheese business in China. We have an ambition to increase our market share, and we would like to target all age groups," said Rahul Colaco, president of FrieslandCampina China.