Xiaozhu steps into rural homestays

Tourism boom in rustic areas, advent of high-tech boost segment's potential

Xiaozhu Inc, a Chinese homestay service provider, is stepping up efforts to develop its rural footprint as it sees huge potential in the fast-growing segment, which is coasting on the power of the internet, the company's top executives said.

"As the bed-and-breakfast accommodation is a key component of rural tourism, Xiaozhu will leverage its internet-based homestay services to revitalize rural economy," said Chen Chi, co-founder and CEO of Xiaozhu, which is comparable to Airbnb.