Influencer marketing has vital role

In order to capture a slice of China's booming consumer market, influencer marketing is no longer an option but a necessity for brands.

Now it has even proven to be a compelling business tale, as is exemplified by the recent Nasdaq-listing of Ruhnn Holding Ltd, a Chinese startup bridging influencers with brands to help engage potential clients and drive online sales.

Stocks of the Hangzhou-based firm slumped over 37 percent from its $12.5 per share issue price on its debut trading day last Wednesday. But the initial public offering itself has stirred much discussion on the potential and hurdles of this emerging industry.