Coming shoe boom's sneak preview

As local label Kiks' impact on street fashion kicks in, sneaker segment rocks

One chilly January afternoon this year, hundreds of youngsters, all lovers of sneakers - they call themselves "sneakerheads" - lined up outside Beijing's Langyuan Vintage Park for one of their most important events of the year: Nike Air Max.

It is an event where Nike showcases its next collection of trendy footwear. The youth braved the vicious winter to lay their hands on the latest street fashion.