Chinese designs shine in footwear market

Despite a late start, local shoe designers are getting more support and recognition from the industry and the rise of Chinese sneaker style is just a matter of time, market insiders said.

These days, 90 percent of the shoes in a sneaker collection shop are foreign brands. But that is going to change as sneakers from Chinese brands have been more frequently added to store shelves, garnering consumer attention.

The Wudao series from Li-Ning is a shining instance. Li-Ning's original design has made quite a splash in the sneaker business in recent years.