Changing face of masculinity gives cosmetics firms a boost

The seemingly odd coupling of men and makeup is quietly changing the definition of masculinity.

If you consider buying a gift for your father or better half, why not add facial masks or anti-aging cream to your gift list on top of razors and smart gadgets?

It turns out that the skin care market for men in China has enjoyed over 50 percent growth for two consecutive years from 2016 to 2018, according to Alibaba's Tmall platform.