Finnair links the planet's digital leader with the happiest nation

Finnair, a Nordic airline that entered China in 1988, said digitalization and innovation are in its DNA and genes, which is why it is able to keep innovating in the fast-moving China market, one of its top three markets besides Finland and Japan.

In 2017, Finnair became the first airline globally to introduce mobile payment option Alipay in its flights between China and Finland.

The airline has seen a significant increase of in-flight sales of duty-free products in the past two years, and the airline has also tailored the product offerings to suit Chinese passengers.