Wrapping protective layers of outerwear around the world

Puffer jacket maker Orolay rides overseas success, ponders product line expansion

When Kevin Chiu, 32, left his job in 2012 to try his luck at starting an online apparel business in rural China, his main goal was to carve out more time to spend with his wife and newborn child.

Little did he realize his business would spawn a huge hit: Orolay puffer jacket. In US social and mainstream media, the jacket is celebrated as the "Amazon Coat", a potential rival to premium brand Canada Goose.