Marketers and brands worldwide eyeing rich prospects in China

Global brands and marketers see great marketing potential in China with its fast-growing middle-income group and booming number of internet users, marketing professionals said at a gathering held on Tuesday in New York.

"It's really hard to claim you are a global company without having a meaningful presence in China," said Jeff Green, CEO and founder of US advertising company The Trade Desk, at a panel titled Reaching the Right Audience in China.

On the same day the company launched its programmatic ad-buying platform in China, in partnership with major media companies and their subsidiaries, including Baidu's exchange services and video streaming service iQIYI.