Nestle boosts trend-based innovation in China

Nestle China on Monday unveiled a new research& development center in Beijing and a system technology hub in Shenzhen to accelerate its trend-based innovation in the country, aiming to get closer to consumers and get products quicker to market.

The new R&D center in Beijing focuses on creating new food and beverage products primarily for Chinese and Asian consumers.

Nestle CEO Mark Schneider said: "We are strengthening our local R&D capacities so that our team can work faster and more efficiently to turn great ideas into the latest must-have products for consumers in China."