Made in Xiongan, for China's e-economy

Villagers embrace e-shopping, help stoke consumption upgrade amid rising retail wave

"Made in Xiongan" - with that phrase printed on his product labels, villager Wang Ermeng, 33, has carved an e-niche for his wares, attracting an increasing number of online shoppers, and confirming the tremendous growth potential in China's rural e-commerce.

According to the Ministry of Commerce, online retail sales soared to 1.37 trillion yuan ($205 billion) in rural areas last year, up more than 30 percent year-on-year.