Chinese ethnic music gets global platform

AUSTIN, United States - Tencent Music, a leading online music platform from China, is seeking to introduce the country's ethnic music to a global audience at a major music festival in the United States.

Tencent Music has taken 10 songs, all rooted in the distinctive culture of several ethnic groups in China, to the ongoing South by Southwest Conference and Festivals, also known as SXSW, in the city of Austin, Texas, says Yoga Peng, the manager of Tencent Music Entertainment Group's Branding and PR Department.

These songs are representative of the music culture of the Li, Hui, Miao, Mongolian and Uygur ethnic groups in China, says Peng.