More than cosmetic changes

On Feb 26, Stylenanda, a beauty and fashion lifestyle brand from South Korea, opened a popup store in the center of Beijing, which ran for four days, to announce its entry into the Chinese market.

Stylenanda, which means "this is my style" in Korean, was established by Kim So-Hee in 2004.

The idea to set up a business came after she posted a picture on Instagram of a leather jacket she had just bought.