A small click can be of enormous benefit to rural areas

Every day we are clicking away on our mobiles, snapping up everything from a tasty snack to a new washing machine or fridge on the nation's e-commerce platforms.

What I find most impressive about this is that not only does it level out access to goods it also allows traders in more remote parts of the country, or parts of the country lacking a decent retail sector infrastructure, to gain access to millions of potential consumers.

In this respect, e-commerce can play a major role in alleviating rural poverty, and this is something which political advisers and legislators, including representatives of China's non-Communist parties, are doing, both in words and practical deeds.