PACKAGING LUXURY TO A NICETY

Consumption upgrade, rush for fine goods brighten growth prospects of rich-paper firms

As China's top legislature prepares to meet for its annual session beginning Tuesday, nearly 3,000 deputies, or lawmakers, will note with interest that consumption upgrade, which they had endorsed last year as key to economic growth in the new era, has borne fruit in the form of Chinese consumers' growing demand for high-quality goods, including luxury products.

This year, they will likely note that luxury packaging, which is key to the success of the luxury goods market, is much sought after in China, thanks to consumers such as Hu Min, 35, a Beijing-based media professional.