Lego to more than double stores in China

The Billund, Denmark-headquartered Lego Group is expected to more than double its current number of stores in China and enter lower-tier cities to reach more children, as its revenue in the Chinese market recorded strong double-digit growth in the 2018 fiscal year, according to figures released on Wednesday.

In an interview with China Daily on Tuesday, Niels B Christiansen, Lego Group CEO, said the group has plans to expand its physical presences in China, from 60 certified stores in 18 cities to 140 stores in more than 30 cities.

"You can expect us to open another 80 stores, Lego-branded stores in China to continue our investment in the country," said Christiansen.