Chinese consumer tech a hit in Europe

MADRID - Chinese mobile phones have become popular in Spain using a simple formula: by being reliable, versatile, groundbreaking with high-end specifications, and very affordable.

"Ever since I bought my first Xiaomi, I've never had the urge of trying out any other brand. It just delivers everything I need and I like its reliability," said Eduardo Pena, a Xiaomi user.

Ou Wen is the Western Europe director for China's Xiaomi Corp. "We are very popular in Spain because our customers realize that our products are innovative at honest prices. Having good products, good quality and affordable prices makes us popular not only in Spain but worldwide," Ou said.