Drawing readers to shops
By Wang Ru | China Daily | Updated: 2019-02-21 07:32
The latest China Bookstore Industrial Report places focus on branding, Wang Ru reports.
Bookstores in China have seen four phases of development, with the latest and ongoing focus needed on branding, according to the 2018-19 China Bookstore Industrial Report.
The report was released at this year's China Bookstore Conference in Beijing on Jan 8. Sponsored by the Books and Periodicals Distribution Association of China, Bookdao New Publishing Institute and Time Publishing and Media, the conference aims to promote physical bookstores and discuss the sector's future development.
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