Meet the vlogger busting the myths of Inner Mongolian life

What is so special about Mongolian-style mutton? Uyanga, a 24-year-old at the Xi Ujimchin Banner of Inner Mongolia autonomous region, explains in great detail - in a short video she uploaded online - that the local mutton is the most tender and fresh anywhere, even without any condiments.

The video has been viewed 4 million times and won her 9,600 new fans. After graduating from the Inner Mongolia University of Finance and Economics, Uyanga became an entrepreneur, creating videos to spread knowledge of the local culture of the Mongolian ethnic group. She also co-founded an online store, together with a couple of friends, selling local food and souvenirs.

In the beginning, she found it difficult to speak with confidence and flow in front of the camera.