New dawn beckons cultural industry

Apart from luxury goods shops, department stores or consumer appliance outlets, what Chinese tourists frequent the most abroad these days are museums.

Tell-tale online search results on travel apps/websites indicate that they include at least one museum - say, the Louvre Museum in Paris or the Vatican Museum - among their top five preferred destinations.

Since nearly 150 million mainland tourists visit overseas destinations annually, museums are raking in the moolah, and pulling out all the stops to serve mainland visitors well, as evidenced from museum maps and audio guides in Chinese language.