Distillers see heady growth on the horizon

Kweichow Moutai Co Ltd, China's iconic high-end spirit maker, has seen booming sales in the weeks ahead of the upcoming Spring Festival, which falls on Feb 5 this year, often a peak season for spirit products sales in the country.

In some stores in Beijing, the supply of 500milliliter bottles of Moutai's classic Feitian 53 percent liquor often falls short of demand.

Previously, Li Baofang, chairman of Moutai, a distiller from Maotai town in Southwest China's Guizhou province, said the company would put 7,500 metric tons of its liquor onto the market before the weeklong Spring Festival holiday.