TV program promotes creative takes on relics

A jade dragon is now an incense burner and a china bottle is fridge magnet - these are just some of the examples of around 5,000 cultural and creative products inspired by the historical artifacts collected by the National Museum of China.

"The cultural relics all have long histories, but we want to bring them to the public in a younger, more fashionable and technological way," says Chen Xi, a staff member at the museum.

Chen was presenting Guobo Yanyi, the cultural and creative brand launched by the National Museum of China during the second season of Creative China, a cultural-venture show on Beijing TV.