Old brands set for a new look

The city's time-honored brands are set for a makeover as the government continues to work on building the "four brands" of Shanghai - services, manufacturing, shopping and culture - over the next three years.

According to Qi Xiaozhai, director of the Shanghai Commercial Economic Research Center, the rejuvenation of old brands has already achieved progress last year. For example, the Shanghai Municipal Commission of Commerce has introduced three measures to help visitors find must-go places for dining, shopping and visiting in Shanghai.

Among them is a must-eat list for tourists which includes soup dumplings, or xiaolongbao, from Nanxiang Steamed Bun Restaurant in Yuyuan Garden, mooncakes from Xing Hua Lou, and hairy crab dishes from Wang Bao He. Meanwhile, the must-buy list features brands such as Hero Pen, rice wine and Shanghai Watch, all of which are examples of Shanghai's craftsmanship.