Fashion IP may hold the key when it comes to the survival of brands

While many established global and domestic brands are facing challenges such as a lack of inspiration, loyal customers moving away and growing operating costs, Paul Fang believes that the integration of fashion and entertainment intellectual property cannot only invigorate the brands but also help them grow robustly.

Fang, the founder and CEO of China's fashion, lifestyle and entertainment company Suntchi, which has an official partnership with the Council of Fashion Designers of America and New York Fashion Week, says that there are many opportunities available in China's fan economy and internet celebrity economy, besides growing consumer wealth and demand for more personalized items.

Suntchi, which was founded in 2008 and has offices in Shanghai, Tokyo and New York, focuses mainly on fashion brand management, global fashion and entertainment IP integration, global fashion and lifestyle events.