Venture uses agricultural goods to fight poverty

A unique venture popped up in Guangzhou in December, inviting citizens to be food adventurers by playing games.

The winners of five games, which included grabbing ice cream from a server's hands and picking up vegetable-shaped puppets with huge chopsticks, were given free juice and snacks.

The pop-up venture was set up by China's short-video platform, Douyin, and Country Garden, a mainland property developer, and featured The Market of Shenzhou (a poetic name for China), which attracted young people to sample agricultural products from different counties in China and learn the stories behind them.